This is the key word in every endeavour, it’s the inner strength that can move mountains, pushing me to test my limits every time.
The natural world around me is coloured by my desire to discover it. It may be demanding and difficult, but I love a challenge. The vehicle in which I put my trust expresses my full potential.
Passion is that extra mile that makes life an adventure worth living. Passion helps us go the distance, because it makes us feel ready to overcome any obstacle. My Jeep 4x4 will take me a long way, but passion will take me even further.
Man loves symbols, because they perfectly encapsulate the idea of belonging: to a group, a club, a team, or simply an ideal where values and symbolism evolve together, feeding into one another day after day. In 1941, two simple symbols - a grille and 7 slots - began to spread around the world, gradually becoming associated with freedom, tenacity and reliability. The unstoppable Jeep® vehicle driven by equally unstoppable men was transformed from a simple off-road vehicle into something more, representing strength and adventure. From there, it was just a short step to legendary status. These symbols, found in various shapes and sizes in the Jeep® branded collections, transmit that legend onto anyone who wears them. You’ve seen those 7 slots in hundreds of movies. And now, as you wear them embroidered on a sweatshirt, printed on a T-shirt or stitched on a jacket, you’ll realise the DNA of the collection you love strengthens your own identity too.