I value every facet of my freedom, my time away from the rigid routines of daily life. The freedom to choose and to act, the freedom to do what I want or do nothing at all, the freedom to decide that man’s greatest asset is freedom itself. The freedom to dress as I like, and feel comfortable in the clothes I wear. Freedom is a boundless concept, a long journey made up of all my actions and all my choices. The Jeep® branded apparel gives me what I need: comfort, strength and freedom.
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Man loves symbols, because they perfectly encapsulate the idea of belonging: to a group, a club, a team, or simply an ideal where values and symbolism evolve together, feeding into one another day after day. In 1941, two simple symbols - a grille and 7 slots - began to spread around the world, gradually becoming associated with freedom, tenacity and reliability. The unstoppable Jeep® vehicle driven by equally unstoppable men was transformed from a simple off-road vehicle into something more, representing strength and adventure. From there, it was just a short step to legendary status. These symbols, found in various shapes and sizes in the Jeep® branded collections, transmit that legend onto anyone who wears them. You’ve seen those 7 slots in hundreds of movies. And now, as you wear them embroidered on a sweatshirt, printed on a T-shirt or stitched on a jacket, you’ll realise the DNA of the collection you love strengthens your own identity too.