I never give in, even when surrounded by something bigger than me, too big to overcome. That’s what the capability to succeed is all about: the belief that nothing in front of me is impossible, at least until I’ve faced it down. And even if I can’t win, I’ll have lost with honor, in the knowledge that giving one’s all is the first step on the road to the next challenge. My capabilities are not based on strength but on self-awareness and tenacity, the true values needed to tackle any challenge.
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Man loves symbols, because they perfectly encapsulate the idea of belonging: to a group, a club, a team, or simply an ideal where values and symbolism evolve together, feeding into one another day after day. In 1941, two simple symbols - a grille and 7 slots - began to spread around the world, gradually becoming associated with freedom, tenacity and reliability. The unstoppable Jeep® vehicle driven by equally unstoppable men was transformed from a simple off-road vehicle into something more, representing strength and adventure. From there, it was just a short step to legendary status. These symbols, found in various shapes and sizes in the Jeep® branded collections, transmit that legend onto anyone who wears them. You’ve seen those 7 slots in hundreds of movies. And now, as you wear them embroidered on a sweatshirt, printed on a T-shirt or stitched on a jacket, you’ll realise the DNA of the collection you love strengthens your own identity too.