Versatility, comfort, style, functionality.
These are the four key words that distinguish Jeep® clothing. A collection with a wide-ranging appeal, capable of satisfying the diverse demands of daily life, like a Jeep® vehicle that stands out both for its performance on the toughest terrain and for its style in the chaos of city traffic.
To wear a Jeep® branded garment is to be a part of something. The functional details designed for urban living are the signs of someone who knows the rhythms of the city but who loves to get away when possible and dive into new adventures. It’s the kind of comfort that is hard to equal, and the key to the success of every collection.
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Man loves symbols, because they perfectly encapsulate the idea of belonging: to a group, a club, a team, or simply an ideal where values and symbolism evolve together, feeding into one another day after day. In 1941, two simple symbols - a grille and 7 slots - began to spread around the world, gradually becoming associated with freedom, tenacity and reliability. The unstoppable Jeep® vehicle driven by equally unstoppable men was transformed from a simple off-road vehicle into something more, representing strength and adventure. From there, it was just a short step to legendary status. These symbols, found in various shapes and sizes in the Jeep® branded collections, transmit that legend onto anyone who wears them. You’ve seen those 7 slots in hundreds of movies. And now, as you wear them embroidered on a sweatshirt, printed on a T-shirt or stitched on a jacket, you’ll realise the DNA of the collection you love strengthens your own identity too.