I love this word. It has always accompanied me, ever since I first began rationalising the life I lead and the land I walk. The authenticity of things, people, gestures and cultures. I would like to live in a world where spontaneity marks every moment of the daily routine.
The way I dress reflects this every day, through the versatility of the clothes I wear, the functionality of their details and the sense of belonging to a world of unique, untarnished values that make the Jeep® brand my benchmark, both on the road and off it.
Man loves symbols, because they perfectly encapsulate the idea of belonging: to a group, a club, a team, or simply an ideal where values and symbolism evolve together, feeding into one another day after day. In 1941, two simple symbols - a grille and 7 slots - began to spread around the world, gradually becoming associated with freedom, tenacity and reliability. The unstoppable Jeep® vehicle driven by equally unstoppable men was transformed from a simple off-road vehicle into something more, representing strength and adventure. From there, it was just a short step to legendary status. These symbols, found in various shapes and sizes in the Jeep® branded collections, transmit that legend onto anyone who wears them. You’ve seen those 7 slots in hundreds of movies. And now, as you wear them embroidered on a sweatshirt, printed on a T-shirt or stitched on a jacket, you’ll realise the DNA of the collection you love strengthens your own identity too.