Well-made. That’s one way of defining a Jeep® garment. The passion, research and development, the knowledge filtered by experience, guides us on a single track. We know, it’s only one, but it’s the only path we want to take. Constructing well-made clothes is the one thing that has always distinguished the brand’s identity. It’s the little features that make the difference, characterising the collection right down to the smallest details. The kind of details that are invisible to the casual observer but fundamental to more attentive eyes. We’re not talking about unattainable fabrics and materials but about the care with which they are assembled and the criteria by which they are put together. Therein lies an awareness of getting across the brand’s key values.
Man loves symbols, because they perfectly encapsulate the idea of belonging: to a group, a club, a team, or simply an ideal where values and symbolism evolve together, feeding into one another day after day. In 1941, two simple symbols - a grille and 7 slots - began to spread around the world, gradually becoming associated with freedom, tenacity and reliability. The unstoppable Jeep® vehicle driven by equally unstoppable men was transformed from a simple off-road vehicle into something more, representing strength and adventure. From there, it was just a short step to legendary status. These symbols, found in various shapes and sizes in the Jeep® branded collections, transmit that legend onto anyone who wears them. You’ve seen those 7 slots in hundreds of movies. And now, as you wear them embroidered on a sweatshirt, printed on a T-shirt or stitched on a jacket, you’ll realise the DNA of the collection you love strengthens your own identity too.